Navigating the SR & ED tax credit program

SR & ED is used to refer to the Scientific Research and Experimental Development program ran by the Canadian government by use of tax incentives as a way of encouraging businesses of all sizes in Canada to conduct research and also to engage in development in Canada Bond Consulting Group .  

The research and development (R&D) approach through offering incentives sees the federal government provided over $3 billion to claimants annually. This program is overseen and appropriated by the Canada Revenue Agency (CRA). 

Forms of tax incentives  available through the SR $ ED program 

  1. Income tax deduction 
  1. Investment tax credit 
  1. Tax refund 

Who is eligible for the SR $ ED program 

Any organization that is involved in research and development can get these incentive packages from the government. The research and development activities can range from the development of a new product to improving an already existing product. 

However, qualification for the SR & ED incentives is not only pegged on the organization being a research and development (R & D) entity, the following conditions must also be fulfilled: 

  1. Most of the development and research work must be done in Canada. 
  1. The research work must be either basic research, experimental development, or applied research. Basic research is mainly in universities and research institutes and it is mainly aimed at advancing scientific knowledge without necessarily having practical work done. Applied research on the other hand deals with advancing scientific knowledge and at the same time aiming at practical work.  Experimental development aims at achieving advancement in technology. 

Works not considered as SR & ED  

  • Research for market trends and promotion of sales 
  • Testing of products and quality control 
  • Social sciences and humanities research 
  • Mineral, petroleum, and natural gas exploration and drilling 
  • Data collection 
  • Production of new and also improved devices and other products 

What is eligible for claim?  

Under the SR & ED incentive program, your business or organization can claim for incentives for expenditures that you incurred as you performed any eligible work in the SR $ ED category. These expenditures include: 

  1. Wages and salaries expenditures 
  1. Overhead expenditures 
  1. Material expenditure 
  1. Payments to a third party 
  1. Expenditures incurred in SR & ED contracts 

Process of applying for the SR & ED 

  1. The claimants must submit the claim within or before 18 months after a fiscal year. However, the Canadian Revenue Authority has always encouraged businesses to submit their claims within 6 months after the end of a fiscal year. This makes processing easy and fast. 
  1. The claimant must provide all the required documents such as documents for the project planning, experimentation plans, records of trial runs, progress reports, final reports for the project, prototypes, contracts, and others. 
  1. CRA is then giving time to review the work ad determine whether it qualifies for the SR & ED protocols based on technical reviews and also financial reviews which look into expenditures. 

Best Practices To Bring Your Call Center Closer To Success

A call center is one of the most valuable tools that form a gateway to effective communication with your customers. This is especially useful as you can use various contact platforms such as  phone, emails, text and social media among others to attend to inquiries, conduct market research as well as delivering information about new products at your business. After reading this article, you will discover tips that will bring your call center to desirable success.

1. Recruit Highly Skilled Professionals

Employing the right persons for the job at a contact center is a matter of aptitude and attitude. Therefore, employees with both attributes is an added advantage. The individual should be well natured when it comes to customer service, having effective communication and listening skills. In addition to these skills, they should have an excellent memory to capture the most important details pointed out by the customer of interest.

2. Train Your Personnel

This includes formulating a program that assists your employees to understand the call center basics such as how to handle customer complaints and other inquiries. This may help them learn to spot opportunities in customer complaints which could help improve service.

3.  Appropriate Scheduling

Organize your call center to accommodate abrupt changes and allows your employees enough time to relax and refocus. Even better, identify peak and low times when calls arrive and allocate agents in shifts.

4. Offer Independent Feedback to Each Employee on Performance

Oftenly, commend your employees for successful call operation at contact center and politely highlight any serious mistakes made during the work period. This makes them feel appreciated and may trigger openness. In case of complaints by a member of the team, take your time to listen carefully and give appropriate response.

5. Gather Data and Use it as Reference in Decision-making

Assessing data such as customer satisfaction reviews, promoter score and the outcome of calls may give insight to setting better objectives. After analyzing the data as a team, you are in a better position to set more realistic as well as achievable targets.

6. Delegate Responsibilities at Call Center

Delegation is an efficient way to ensure that tasks at the call center are handled correctly and productively. This approach helps you create a program that allows your employees to make decisions independently and empowers them by making them feel they belong to one team. This way, you can even create time for more serious issues in your business.

7. Organize Your Work flow to Counter Demand

In order to balance the workplace, avoid hiring a large team for a small amount of tasks at the work center. Again, ensure that your team is not too small to handle the work at the contact center.

click here for call center outsourcing

Why add cooking classes to your bucket list

Are you bored and looking for something fun to do? Are you interested in broadening your culinary skills? Then, cooking classes may be the ideal thing for you Singapore baking school . Attending cooking classes is a fun way of spending time. If you have no or little culinary skills, then cooking classes should definitely go down on the bucket list, and here is why: 

Improving your palate 

The wonderful thing about cooking classes, is that you get to taste so many dishes. Tasting different kinds of dishes improves your palate. You will be able to identify nuances in every dish. It also helps you appreciate food and the effort in preparing it. 

Broadens your culinary skills 

Cooking classes enable you to have enhanced skills. One dish can be cooked in so many ways. A cooking class teaches on various recipes. There are ingredients that can be used in a manner you were not aware. By the end of the lesson, you become equipped with do many skills. The instructor gives you a hands on experience that can’t be found in any TV or YouTube video.  

No cleaning of dishes 

A lot of people love cooking, but doing the dishes is another story. Doing dishes can be such a daunting task, especially if they are so many. This does not need to bother you in a cooking class. The only job you have is to cook. 


Cooking classes are very interesting. You get to interact with people from different communities and culture. Sharing experiences while you cook is so fun. Not forgetting the fun you’ll have cooking, tasting(both your dish and other people’s) and making and correcting mistakes. When you’ve established friendships, it is easier to joke about the food preparation method or taste of another person’s. The fun also comes in learning new interesting things, like, the culture or origin of a certain food. It is so much fun to attend cooking classes rather than using your lonely kitchen. 

Can be tailored to your tastes 

Most classes tend to accommodate your needs. For example, if you’re a vegetarian, the class can organize suitable recipes. A recipe can be developed to suit your needs.  

Trying new dishes 

It is man’s nature to find new things interesting. Do you know how many dishes exist in a country? There are probably dishes you haven’t heard of. There are also those you’ve heard of but have very expensive ingredients. Cooking classes gives you the chance to experience such dishes. Even if you never end up preparing the dish, at least it will make for a good souvenir.   

Great idea for couple’s date 

They say a date is not about the place but a person. Imagine how much fun it is attending cooking classes with your date! Having a couple’s cooking class date may end up being the best idea ever. The bonding moment is just superb. Some classes can agree to make a private setting for you. You can even decide the meal to be prepared. Instead of going for the usual movie or restaurant, why not try something new? 

Become an expert 

Gaining expertise in anything is always a plus. The new techniques and dishes will help you become a professional. You’ll be able to know everything there is about cooking. This is a great confidence boost. The confidence will encourage you to use the skills and add a twist to dishes making them more special 


What are you waiting for? Add cooking classes to your bucket list and get ready for a fantastic journey. A journey that will bring much more happiness to your life. A journey full of discovery, ideas and resulting in a confidence like never before. 

Tips To Improve User Experience in Digital Marketing

User experience in marketing is creating delightful moments. It is the point of meeting and exceeding the expectations of existing and potential customers.  User experience for Toronto people is different. A marketing agency should understand the goals, tasks, and scenarios to please the users of the medium they use for marketing. 

Importance of user experience 

 User experience is essential in these times when digital marketing is in thing.  Estimates by marketers are that from 2020, customer experience will edge ahead of product and price in key brand differentiation.  More than 80% of online consumers may not return to a site after the bad experience, so it is something that marketers should make a priority. It should be a part of Toronto brand strategy because improving the customer’s experience has the potential for increasing satisfaction by 20%. It can also increase revenue by up to 15%and, in the process, lower the cost of serving the customers.  

 More than half of mobile users end up buying a product or service after visiting a seller’s website and find it mobile-friendly.  It is a sign that digital experiences for customers create a direct impact on the bottom line of a company.  

 User experience Techniques to improve the digital experience  

 Here are some of the user experience Toronto techniques that you can use to improve digital conversion rates.  

Customization or online experience  

 The online population is close to two billion, and not all of them may prefer a similar experience.  You can now customize various parts of your site for marketing purposes to provide them with a well-tailored experience.   Follow the example of major e-commerce sites that all analyze the behavior of their users and provide suggestions relating to their searches.  Streaming websites thrive because of using a similar strategy to gauge user experience. Automated personalization software helps to address a returning visitor to your website by name.  

Monitoring preferences 

Watching someone in an activity will help to determine the mind frame of the person.   Marketing agencies can still use the same thing for online marketing.  You can evaluate the way visitors think about your digital experience by watching their actions.  You can uncover more than 80% of hidden user experience issues by observing up to a dozen of real consumers when they are undertaking set tasks like researching or purchasing a product.    These methods enable you to determine the point where website, web-based platform, or app users are stuck, lost, or show frustration. 

  • Verbal feedback 
  • Heat map technology  
  • Eye-tracking software  
  • Body language  

 User testing is a creative design to test if user interactions are in the way you expected them and make any necessary improvements to optimize the user experience. It is a vital exercise in providing invaluable insight that helps in revolutionizing the performance of a web-based application or website.  

How to select a marketing agency in Ontario

Why Use A Digital Marketing Agency?

For a business to progress, a company requires to have a sales and marketing department to assist in getting capturing their target market. If the company is able, they can also outsource the services of an agency to do the same and they can concentrate on other operations of the company My Left Foot agency for digital

A Digital Marketing Agency is an enterprise on its own that specializes on different aspects of their client’s business. They have some goals they have to achieve so as ensure their clients are satisfied. 

The Digital Marketing Agency undertakes a lot of responsibilities on their belt including: 

  • Research 

The agency is responsible for getting enough information about the client’s product and how it will fair in the target market. This involves the open-plan map of the brand on how the brand will be embraced in the market and outcome. 

  • Marketing 

It is done in several ways, content marketing in form of blogs gets to a number of consumers, on the e-mail platform it captures a greater number of audiences as many people check them for information of products and also serious conversations and lastly, it’s the mobile marketing that comes in form of advert pop-ups and promotion of application sales. 

  • Infographics 

For presentations to be done there has to be information keyed-in in form of images and data collected in the field to show how the brand is fairing compared to similar brands or even as an alternative brand. The agency takes the data and makes comparison so as to see the dominance of the brand. 

  • SEO 

For every company’s brand to be successful, there should be enough traffic generated to increase the quantity receivership and quality increase. Having a great Search Engine Optimization in place increases the chance of a company’s brand to infiltrate the market or even expand the market. The agency does all it can to ensure this happens. 

  • Advertising 

Photos, videos and the link to social media has become a great way of advertising of products so it can reach a great number of consumers. An agency ensures the adverts are greatly distributed for the same. 

  • Optimization 

After all the processes have been put in place, the agency is responsible in checking how the website will perform by getting all the feedback from the responses that come in and getting to know what to change and what to enhance for better customer satisfaction and also retention. 


As people, we all depend on each other for our personal growth and such is also found in companies and enterprises as they require help in achieving their calls. Marketing agencies have been around for a while and as the world has become a global village in the use of the internet businesses can develop on a large scale by getting assistance on a digital level. 

How Youtube And Video Marketing Contribute To Online Success

There are a lot of ways which can be followed to help a business to gain the ultimate desired financial success. Posting a business video is a very great way that will definitely go a very long way to help out the business since the videos are able to show the personal approach together with the visual aspect that helps in driving traffic to your site. This is a method that is free thus can be employed by a You Tube marketer You can be able to use a variety of ways to post up videos on You Tube for your clients to watch and get familiar with what you are doing and also with the products and the services that you are offering. Below are some of the tips that you can follow when up loading a marketing video on You Tube site.

Tips to Follow

                You need to find out how you are supposed to use the videos in relation to other search engine optimization for your website. The easiest step to begin with is to ensure that you get up to date with the latest methods that are used during Search Engine Optimization so that you are able to succeed with your business online.

                Posting numerous videos which are related to the business that you run is the best marketing tip right now at this era where technology has really advanced so everything needs to be available in the online space before even focusing on the physical location. It is best to make use of the You Tube platform as it is a free site where you can easily put up your own videos and also link it to your website so that everyone who watches the video and wants to get to know more about the business is immediately redirected to the main web site where they will get all the necessary information that they need. You Tube is very efficient in making videos to go viral so all you need to focus in doing is coming up with great content that is of high quality and is also short and straight to the point thus easy to become popular and is also easy to understand it

                You need to look out for the popular internet marketing forums. You should then join and become an active member by contributing to the forums and also by ensuring that a link that is connected to your video is created. This means that people will be able to view your video so you make sure that you also include a link to your website so that people get redirected to go through your main web page too.  

How To Optimize Your Shopify Site

In case you want to start raking in the profits that search engine optimization brings to the table, then you need the perfect SEO agency to help you navigate those nervy waters. However, finding a good SEO agency in town is not an easy task, it involves a lot of hustle and ultimately carrying out thorough research. A good search engine optimization agency will therefore not find you on your bed, you need to wake up and find it. One of the ways of doing so is by asking very critical questions, below are some of the questions that you need to ask.

How long have the agency been in the scene?

One of the most important question to ask whenever you are choosing your Shopify agency is for how long the agency in question has been in the market. This is meant to know how much experience they have, as experience in search engine optimization scene is very important. This question will help you to determine whether the agency is well equipped mentally and item wise, to help you reach your goals. You should, therefore, choose the search engine optimization agency which has been in the scene for long. You never want to trust your online presence to people who are new to the job and don’t know the different aspects that it requires.

What do they specialize in?

Another very important question that you need to ask is the area of specialization that the agency has specialized in the Shopify with Sun Bowl Systems sector, there are a lot of activities which are involved so that you can rank in the first pages of your favourite search engine. For instance, there is online marketing where your goods are advertised, there is web designing and reputation management. Some of the agencies specialize in any one of these, while others incorporate all of them. Whenever you ask this question, therefore, it enables you to know whether the agency in question rhymes with your anticipated goals.

How do they hire their staff?

Knowing how your search engine optimization agency hires their staff is very essential whenever you are choosing an agency to improve your rankings in the various search engines available. This is because it helps you to know the quality of staff and experts that they have. The staff in which an SEO agency has goes a long way in determining the quality of services that they offer plus the expertise that they have in the area. Therefore, you should choose a search engine optimization agency which has a good hiring process and hires the best in the business. This will automatically translate into good results.